Posted by Rob Coon, President of Dydacomp
Google can do a lot but it can’t look at the photos and videos on your website and know what they contain so they can serve your content up when they get a visitor searching for a product like yours. They can count key words on your product pages which was the original premise of Google way back when. So if you are looking to increase your search rankings, let’s start with the descriptions on your product pages.
If you get a chance this weekend, take a look at your top 50 product pages and see what the words and terms say about the product. Are they very descriptive? Does the description include the way someone may search on that product? Does it link to other pages on your site for more information? We looked at the 200 pages on the Dydacomp website and rewrote most of them using this formula. Take a look at a before and after of one of the pages:
Now there are many other things you can do to improve your rankings like naming your pages with the product’s name the page describes, getting more links to your site from reputable third party sources and blogs, but our recommendation is to start with content and by the looks of many of your sites this might be a fast and inexpensive pick up for you. We can help if you don’t have time to do it. We’ll improve the key word density of the top 50 pages of your site for $995. Over a couple of month period as your click throughs improve from this exercise, Google will start to reward you for “being found” and the more Google visitors that click on you the higher your ranking goes as well. Caution: You will also need to continue to refresh this content to remain relevant to the search engines.
I didn’t mean to give you a homework assignment for this weekend but it is one that I think will get you a really good grade for your website.