Value of an Integrated Ecommerce Solution

Posted by:  Joesph Fantozzi, Dydacomp eCommerce Solution Specialist

Online shopping cart packages are a good way to get your eCommerce business off the ground, but if you wish to expand your business and sales you should consider investing in a complete eCommerce solution, such as Dydacomp’s SiteLINK.

Why?

  • A standalone shopping cart usually offers a simple solution to kick start your business in the eCommerce industry, but a growing business requires more advanced features that are not offered by most online shopping carts. Features that are a must: include customizable design layouts, easy site management, and back-end integration. These features are necessary as you improve your website to become a more competitive player in your niche.
  • Looking ahead for eCommerce growth will help you anticipate the needs of your business and allow you to plan accordingly. You need a solution that will offer you room for growth and that can help you grow, not a solution you can quickly outgrow. Without a complete eCommerce solution, your business will quickly outgrow the online shopping cart platforms and may require time and money to reinvest in another solution. According to the Top 100 for 2011(a Whitepaper from Networld Alliance and Retailer Customer Experience.com), multichannel integration is number 2 on the list of top trends for 2011, up from number 54 in 2009. Multichannel behavior provides retailers the opportunities to increase revenue according to the study “Today’s customers, empowered by easy access to information, are increasingly ‘channel agnostic,’ leveraging multiple channels for each buying cycle — whether they know it or not.” SiteLINK’s integration with M.O.M. is able to provide you a complete ecommerce solution that is suitable for a small business, and will be a valuable investment as your business expands.
  • Back-end integration for your eCommerce site allows you to streamline the communications between your ecommerce cart and the other systems required to fulfill online orders.  Without this integration, your employees will have to take the time  to manually transfer orders entered on your ecommerce store into your inventory management system, then into your accounting system, and again in your shipping system. Implementing an integrated ecommerce solution avoids tedious manual work for each order, as well as issues caused by mistakes made while transferring information.

The reality is that a complete eCommerce solution is the best option for an expanding business. Choosing an ecommerce solution with back-end integration allows for all of your systems to communicate and share information to make your business paradigm more efficient.  Dydacomp’s SiteLINK  Solution is offers clients the top ecommerce shopping cart  features, as well as seamless integration into M.O.M. to streamline your ecommerce business.


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